Burts AIS, osCommerce & More Blog
New URL: www.osworld.biz

Wednesday, March 29, 2006

SEO is so hard. Or is it ? No, not really...

Over the past few years, I have come across countless individuals and companies whose holy grail is to get to the top of Google for their chosen search term. Everyone says that getting to the top of Google is so hard, but in reality it is not at all difficult. What many fail to realise is that when people are searching for something they don't put in a generic phrase. They search locally or "niche'ly". Example, what would you search for if you needed a broken tooth fixed: Dentists or Emergency Dentists in your town You can plainly see that targetting your pages to search phrases is likely to be much more beneficial to you. It's not rocket science! To test this out, I recently made a post about "osCommerce Training". Guess what? As of now, that Blog Post is #1 in Google for osCommerce Training (Google Search)! What can we surmise from this? Google loves Blogs. Google loves Blogger Blogs. Google updates really quickly. What about Yahoo and MSN? What about them ? MSN shows the same Blog Post at #9 and Yahoo will probably pick it up soon enough. So, as a business owner you should be Blogging! Why not? It's another way to get your message out to the potential buyers of your product or service. Why bother optimising your website, when you can set up a Blogger Blog, and have #1 listings really rather easily? That's a rhetorical question by the way, no need to answer it. All you need to do is make some good, interesting posts with links to your main site, and you'll soon find you're getting more and more traffic... Further Reading Yaro over at Small Business Branding wrote an excellent piece on this very subject.

New URL: www.osworld.biz - thanks!

6 Comments:

At 3/29/2006 11:18:00 AM, Blogger Oli said...

Google loves Blogs.
Google loves Blogger Blogs.
Google updates really quickly.
Google loves Gary.

 
At 3/29/2006 12:49:00 PM, Blogger Stuart said...

Agreed, google does love blogger blogs, and if you play around with adding content to Yahoo! MySpace, Yahoo will start to throw some love at them too, easy as pie :D

 
At 3/29/2006 01:33:00 PM, Anonymous Anonymous said...

There was a thing about blogging similar to this in yesterday's Entireweb newsletter, which, for some reason, I have yet to unsubscribe from :p

 
At 3/29/2006 01:49:00 PM, Anonymous Joe said...

Any thoughts on integrating a blog into an oscommerce site as opposed to having a separate blog site? There is a contribution to integrate Wordpress with OSC but I haven't seen one that integrates a blogger blog, would the SE pick the blog up as well if it was in a sub directory of the osc site - say myecommdomain.com/blog ? Is it best to set up a blog aside from the oscommerce site to use it as a feeder and seo for the main site?

 
At 3/29/2006 02:42:00 PM, Blogger JavaRoasters said...

What I have noticed is that;
1) Keywords linked with anchor text from my blog have a better PR.
2) Keywords linked from by blog have better search results and generate more traffic to our main site.
3) Linking keywords with specific anchor text even just twice on the internet can push a well optimized page from position 30 to top 10 for that keyword on the SE's.

Our site is #1 on MSN for they keyword "Sassafraz" and I think that is becuase we have used it as anchor text in our blog also. For our other customers that we have not done that for we don't rank as well. The page is optimized for that keyword and add the anchor text from our blog it has proven to be very successful.

 
At 3/29/2006 02:52:00 PM, Blogger Gary B. said...

@Oli;
I think Google loves it's own services more than anything else.

@Stuart;
Nice tip!

@Anonymous;
Do you have a link for that Newsletter?

@Joe;
osCommerce is a strange beast, with lots of things that are not great for SEO purposes. If I was to set up a new osC site, I would do all the normal SEO stuff (dynamic meta's, product titles, category descriptions, sid killer etc). I would then purchase another domain for a seperate blog, and on this blog post up articles and other stuff of interest (along with links to my osC site). I'd have *no links* from my osC site to my Blog, but many links from my Blog to my osC Site...

@JR;
Blogs are of utmost importance just now - as you've found out!

@all;
Don't make the mistake of setting up a blog, then posting a few times and forgetting about it. Keep it updated as often as possible with articles, reviews, offers etc.

 

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