Burts AIS, osCommerce & More Blog
New URL: www.osworld.biz

Monday, January 16, 2006

1 or 2 ads instead of 4 ?

Recently Google started serving up 1 or 2 ads instead of 4 in the 336 block - this is supposedly to increase CTR & revenue;

To increase monetization and improve the relevance of ads, we now vary the number of text ads that appear in an ad unit. When we determine that increasing the size of the most relevant ads will improve performance, we'll drop the lowest-performing ad or ads and expand the remaining ones to fill the entire unit. Showing fewer ads works to your advantage, allowing the better-performing ads to draw more user attention and click-throughs. Our system automatically determines the optimal number of ads to display in your ad units, in order to maximize click-throughs and revenue. All of our ad units function in this manner, and we don't offer the option of permanently forcing the maximum number of ads into an ad unit.
Should be interesting to find out what difference this new system makes - for me so far, earnings have been up while CTR is down. But we'll have to see how it goes long-term... You can read more about this at Jensense.

New URL: www.osworld.biz - thanks!


At 1/16/2006 02:32:00 PM, Anonymous Sarah said...

Am not not happy at all with Google's decision to implement this without any option to prevent it. The ads now stick out like a sore thumb compared to before when they integrated nicely.

I've not seen a drop in money but definitely clicks - however considering I've doubled my visitors to over 200 a day on one site the income hasn't increased at all.


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