Burts AIS, osCommerce & More Blog
New URL: www.osworld.biz

Thursday, November 03, 2005

What Is Niche Marketing, and Do You Need It?

In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem. It is the term which defines the role the organism or the population plays in the general scheme of things. The niche an organism or a population holds is the one responsible for dictating the ability of the species to survive. It is the one which spells whether an organism or a population will perish or thrive. In marketing, a niche refers to a service or a product that occupies a special area of demand. It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need. To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website one owns. It is through this scheme that he is able to generate a specific market for the niche product he is trying to sell. Niches are involved in niche marketing, the process of finding market segments that are small but potentially profitable nonetheless. To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed. Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty. The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver. One of the great things about niche marketing is that it encourages those who indulge in it to be unique and one-of-a-kind. Here one is not forced into the lion’s den and made to compete against established marketers. He is made to occupy a strong and secure position that ultimately wins him a real place in the market. Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces. One of the most important things that should be thought over by those involved in this type of business is the niche business that is going to be involved in the process. It is important to consider the type of business that one is going to work on to be able to ensure himself of the success that he hopes to have. It is also important for him to know everything about the niche business at hand. Learning the tricks of the trade in is one of the things that one could do to make a niche business prosper tremendously. Being able to reach the niche market is another consideration to make. In doing so, one should know the exact phrases that people are searching for. The use of tools can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar. Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if one wants to save all the time and effort that might be wasted if he plunges into everything head on. Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success. Is niche marketing needed in a world teeming with a hundred like systems designed for people to make money online? Those who know how the system works will answer in the affirmative, because niche marketing is the only system capable of filling up a gaping hole in the market by catering to the unsatisfied needs of customers - needs that are usually not given notice by those in the big league.

That's a lot of double-speak, but Niche Marketing basically boils down to providing a product or service that is aimed at a small, yet profitable portion of a given market. In other words, instead of trying to provide a one-site-fits-all, make many sites each catering to a tiny portion of the market. There are other benefits to running many sites also, notably SEO. Look at my own personal example: E-Commerce is a very large market, but osCommerce is a small niche (or compartment) of it. I've aimed many of my sites [2 large sites and myriad small sites] at the osCommerce niche and for me it's worked great.

New URL: www.osworld.biz - thanks!


At 11/03/2005 04:37:00 PM, Blogger Gary B. said...

Another example:

Cameras. There is your market, but try breaking htis down into Niches:

Canon Digital Cameras
Canon SLR
Nikon Digital Cameras
Nikon SLR

and so on. You could go further and break those niches down into further sub-niches...

Remember that the more people that visit your Niche, the more likely you are to make a sale. After all, to find a specialised niche website means that someone is likely to be "hot to buy something"...

At 11/04/2005 05:06:00 AM, Blogger devosc said...


The niche an organism or a population holds is the one responsible for dictating the ability of the species to survive. It is the one which spells whether an organism or a population will perish or thrive.

In reality... the ability for a species to "stay alive" is directly correlated to its ability to "adapt to its surrounding environment(s)". This could be considered as finding a niche... but this could easily as well be for a short period of time before adpating and finding yet another niche....


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