Burts AIS, osCommerce & More Blog
New URL: www.osworld.biz

Friday, November 11, 2005

MIcro-Niche Marketing

I talk a lot about niches - these are highly targeted areas where people are more likely to spend money and spend big. What if I told you there is an even better market? Well there is, it's call "Micro-Niche" marketing. Here's an example. You want to start a gadget website all about those new High Definition TV's. Fine. You could have hundreds of pages on loads of different TV's...this would be fairly untargetted, you'd get lots of visitors and little sales. Now think about having 1 site all about a particular TV, let's say the Panasonic TC-32LX50 32" 16:9 VIERA LCD TV. So long as you set your website out correctly you'll get many highly targetted visitors. This would be classed as a Niche of the TV idea. Now think about a site that only sells Remote Controls for the TC-32LX50 <- there's your Micro-Niche. How many people are going to be looking for a remote control only? Not many that is for sure, but almost every one will be a HOT prospect. And why not another Niche for the TC-32LX50 that deals with people who are looking for a Wall Mount for their TV? That's another Micro-Niche... Micro-Niches are fantastic selling tools - almost every visitor to your website will be a buyer. Have a think about Micro-Niches and see what you can come up with...

New URL: www.osworld.biz - thanks!


At 11/11/2005 02:42:00 PM, Anonymous Chance said...

Thats not a bad idea Gary- The idea that comes to my mind is say "Mounts for a specific model of HD Projector" from a company like InFocus. They have maybe 100 models of projector, and each could have their own website, but they only have about 5 different mounts that fit their range of projectors, so logistics would not be so much of a nightmare.

Its worth thinking about.


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