Burts AIS, osCommerce & More Blog
New URL: www.osworld.biz

Wednesday, September 14, 2005

Google Ad Targetting

Sometimes you'll see Google Ads on pages that are not quite right for the context. Eg an Advert for washing machines on a tumble dryer page (silly example, bnut you know what I mean I guess). This is because Google scans the whole page looking for suitable content to return "relevant" ads. Now you can help Google to produce better ads for your pages by using the google_ad_weight settings... There are 3 tags. 1. This one tells Google to pay attention because the next section is important. <!-- google_ad_section_start --> 2. This one tells Google to pay little attention to the next section because it is irrelevant. <!-- google_ad_section_start(weight=ignore) --> 3. This one tells Google that it's reached the end of the section in question. <!-- google_ad_section_end --> So, by using these "tags" in your source code, you *should* get better Adsense Contextual Adverts! Read more...

New URL: www.osworld.biz - thanks!

2 Comments:

At 9/14/2005 11:10:00 AM, Blogger Oli said...

So what's to stop someone from telling Google to ignore all the real content from their page, then adding a big chunk of irrelevent high paying keywords to the bottom?

 
At 9/14/2005 12:12:00 PM, Blogger Gary B. said...

I'd assume that Google has taken care of that at their end...

I think thta would also be against the T&C's of Adsense anyway...

 

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